Mickey Farley
Adjunct Assistant Professor of Marketing at Leonard N. Stern School of Business
Schools
- Leonard N. Stern School of Business
Expertise
Links
Biography
Leonard N. Stern School of Business
Mickey Farley joined New York University Stern School of Business as an Adjunct Assistant Professor of Marketing in 2010. Professor Farley is highly regarded as a thought leader and an innovator in the business of marketing and has a track record of successes spanning two decades. She has consistently helped major marketers rejuvenate their brand strategies and their organizations. Her work experience includes:
- Line management of brands including - Maxwell House Coffee, General Foods International Coffees, Twix, Kudos - at Kraft and M&M/Mars
- Marketing strategy, new business and new product development management consulting for Marketing firms - Coca Cola, Proctor & Gamble, Ford Motor Company, Daimler/Chrysler, Pepperidge Farm, American Express, Kraft, Pillsbury, etc.
- Founding Partner of Fusion 5 Innovation Marketing, a marketing services firm started in 1994 and sold to WPP in 2001.
- Principal in her own consulting firm, MM Farley & Associates and in an insight based services firm, M2
- Facilitator and coach serving senior managers and their teams
- Corporate training program development and execution across marketing disciplines
Professor Farley co-founded NOW Inc. in 2004. The NOW Inc. team offers services focused on strategic and insight based consulting, innovation marketing, business team process facilitation and moderating to achieve innovative and breakthrough ideas, and organizational training.
Research Interests
- Marketing
- Consumer Behavior
Academic Background
M.B.A., Marketing and Finance, 1979
Kellogg School of Management
B.S., Psychology and Sociology, 1976
Georgetown University
Read about executive education
Other experts
Charles Galunic
Charles Galunic is a Professor of Organisational Behaviour and the Aviva Chaired Professor of Leadership and Responsibility at INSEAD. He works within the fields of organisation behaviour and strategy. His research explores the social fabric of innovation and change, and at multiple levels. At th...
Kathleen Greenaway
Academic Area Digital Technology Teaching Graduate Courses Taught MGMT 870/970 Conceptual Foundations of MIS I (Queen’s) MGMT 871/971 Conceptual Foundations of MIS II (Queen’s) MBA Directed Reading – Managing Privacy Across Jurisdictions (Ryerson) MBA Directed Reading – Privacy as Risk Manageme...
Popular Courses
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading People and Teams
ESMT
Berlin, Germany
May 28
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Looking for an expert?
Contact us and we'll find the best option for you.