Michelle Hunt

Market research professional with more than 15 years in experience. Experienced in both qualitative research techniques and quantitative research. Also experienced in advanced market research techniques and studies, such as segmentation analysis, conjoint analysis, factor analysis and other advanced techniques. Specialties: Designing, managing, and executing large-scale national and international studies; conducting qualitative research studies, including moderating focus groups and in-depth interviews. Also am experienced teacher of both MBA and undergrad marketing students.

Education

• Doctor of Philosophy (PhD) Virginia Polytechnic Institute and State University - Pamplin College of Business (1988 — 1994)
• SBME Massachusetts Institute of Technology (1978 — 1982)

Companies

• Senior Vice President The Link Group (2006)
• Adjunct Professor Kenan-Flagler Business School, UNC-Chapel Hill (2006 — 2009)
• Teaching Professor College of Business, NC State University (2004 — 2005)

Skills

The most important

• Competitive Intelligence
• Research
• Data Collection

Other

Marketing, Consumer Behaviour, Data Analysis, Marketing Research, Focus Groups, Segmentation, Market Research