Michelle Greenwald

Biography

Michelle Greenwald joined New York University Stern School of Business as an Adjunct Associate Professor. Professor Greenwald is a graduate of the University of Pennsylvania and the Kellogg Graduate School of Management at Northwestern. She is a former Senior Vice President of New Business Development at Disney and a Vice President and General Manager of New Products at Pepsi-Cola. Currently. Michelle teaches at Columbia and NYU Stern Graduate Schools of Business and guest lectures at several international graduate business schools, where she specializes in marketing strategy, marketing plans, new products and services development, global marketing, and innovation techniques. Michelle provides highly unique and practical executive education programs through her consulting firm Marketing Visualized. She is also the CEO of Inventoursâ„¢ -- Inspiration For Innovation, a series of programs providing insider access to innovation thought leaders in the world's most creative cities. She writes a column for Inc.com on innovation. She was selected by Advertising Age Magazine's as "One of the 100 Best and Brightest Women in Advertising and Marketing in the U.S.".

Companies

• Founder DigitaLatest ™ (2018)
• Author Catalyzing Innovation (2014)
• Innovation & Marketing Contributor Forbes (2014)
• CEO & Founder Inventours (2011)
• Marketing Professor NYU Stern School of Business (2008)
• CEO & Founder Marketing Visualized (2007)
• Professor of Marketing, MBA and Executive MBA programs Columbia Business School (2002)
• Adjunct Professor Johnson Graduate School of Management at Cornell University (2014 — 2019)
• CEO Inventours & Marketing Visualized HEC Paris (2006 — 2006)

Education

• MBA Kellogg School of Management (1975 — 1977)
• B.A. University of Pennsylvania (1971 — 1975)