Michal Carrington

Senior Lecturer at Melbourne Business School


Melbourne Business School

Michal teaches and researches in the areas of marketing ethics, marketing theory, strategic marketing, retail management/marketing, ethical consumption, consumer culture and consumer behaviour. Her research has appeared in the European Journal of Marketing, Marketing Theory, Journal of Business Ethics, Journal of Business Research and Higher Education Research and Development.

Michal is currently co-editing a interdisciplinary book titled ‘Ethics and Morality in Consumption: Interdisciplinary Perspectives’ to be published by Routledge, and co-convening an ESRC Seminar Series of the same title. Michal holds a BEng (Hons) in Mechanical Engineering from the University of Melbourne, and a PhD also from the University of Melbourne. Prior to entering academia, Michal spent almost a decade working for Unilever in Australia and the UK.

Most recent and forthcoming publications:

Carrington, M., Chazidakis, A., & Shaw, D. (2016) ‘Ethics and Morality in Consumption: Interdisciplinary Perspectives’, Routledge


Carrington, M. & Neville, B. (2016), 'Marketers are Consumers Too: Integrating Consumer-Self in Potential Value Creation', European Journal of Marketing, 50(5/6).

Carrington, M., Zwick, D., & Neville, B. (2016) ‘The ideology of the ethical consumption gap’, Marketing Theory, 16(1), 21 - 38.

Carrington, M., Neville, B., & Canniford, R. (2015) ‘Unmanageable Multiplicity: Consumer Transformation Towards Moral Self Coherence’, European Journal of Marketing, 49(7/8)

Carrington, M., Neville, B., & Whitwell, G. (2014) ‘Lost in Translation: Exploring the Ethical Consumer Intention-Behavior Gap’, Journal of Business Research, 67(1), 2759-2767.


Courses Taught

Read about executive education

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