Michael Shekter

Michael Shekter has taught and developed courses and programs at some of Canada’s leading college, undergraduate and graduate business programs, including the University of Toronto’s Rotman School of Management, York University’s Schulich School of Business, Ryerson University’s Rogers School of Management and Humber College. As a full-time professor at George Brown College, Michael is course owner for the principles of marketing and international marketing courses in the School of Marketing’s Business Administration program.

For 20 years Michael led the marketing activities of some of Canada’s largest consumer goods brands, with a focus on the food and beverage category. His business leadership experience includes manager- and director-level positions at Procter & Gamble, Unilever, Molson-Coors, Kraft (Nabisco) and Maple Leaf Foods. He is a recipient of the Grocery Industry Grand Prix Award for New Product Innovation, and co-winner with his team of a CASSIES award for marketing-driven business success.

ACADEMIC CREDENTIALS

• Master of Business Administration, Marketing Strategy, York University, 1991
• Bachelor of Arts, Political Science and History, McGill University, 1986

AREAS OF SPECIALIZATION

• Principles of Marketing
• International Marketing
• Advertising
• Consumer Behaviour

AREAS OF EXPERTISE

• Food Marketing
• New Product Innovation
• Advertising Development
• Marketing Research
• Interview and Job Search Skills
• Career Management

CAREER HIGHLIGHTS

• 2012-Present – Professor, George Brown College Centre for Business
• 2010- Present – Owner/Operator, The Nut Bakery Inc.
• 2010-2012 – Professor, Humber College Business Program, Ryerson University, Rogers School of Management
• 2009-2010 – Brand Director, Ice Cream Category, Unilever
• 2004-2009 – Director of Marketing, Molson Canadian, Heineken, Molson-Coors
• 2001-2004 – Director of Innovation, Maple Leaf Foods
• 1999-2001 – Owner, The Marketing Advisory (Marketing Consultancy)
• 1999-2001 – Professor, Rotman School of Management, The University of Toronto, Schulich School of Business, York University
• 1996-1998 – Director of Marketing, Cookie Category, Kraft (Nabisco)
• 1992-1996 – Assistant Brand Manager and Brand Manager, Procter & Gamble

OTHER ACTIVITIES

• Team Member – Ontario Colleges Marketing Competition 2015 Committee
• Coach – Canadian Marketing Association Marketing Competition
• Marketing Career Consultant – Workopolis.com
• Guest Columnist – Strategy and Marketing Magazines

AWARDS

• CASSIES (Canadian Advertising Success Stories), Institute of Canadian Advertisers, 2006
• Grand Prix Award, Best Snack Food Innovation, Grocery Industry Foundation, 1999