Michael Bauer

Career

Since October 2012 professor at the Berlin School of Economics and Law

Since 1998 management consultant and trainer for Controlling, management accounting and business management

2012 Director Business Development at complexium GmbH, Berlin: focus on social media monitoring and strategic consulting

2004 - 2011 Member of the Management Board at NetSkill AG (Cologne, Frankfurt and Berlin), Director Business Development and Sales

2002 Strategic projects at Dr. Ing. h.c. F. Porsche AG, Zuffenhausen, Germany

2001 Obtained doctorate, topic: „Controllership in Germany: context, current implementations and measurable success in supporting top management “; empirical study with over 600 participants from 374 firms, application of advanced multivariate procedures and adapted causal-analytical methods from marketing

1998 - 2001 Research assistant for the chair of controlling and telecommunication (Prof. Dr. Dr. h.c. Juergen Weber) at WHU – Otto Beisheim School of Management, Vallendar (today: Institute of Management Accounting and control IMC); management of the business booklet series „Advanced Controlling“ (now published by Wiley-VCH)

1996 - 1998 Management consultant, project manager and management trainer at CTcon GmbH: management accounting systems, studies for the European Commission with reference to the postal sector

1990 - 1996 Studies of Business Engineering at the University of Karlsruhe, today: Karlsruhe Institute of Technology (KIT)

Expertise

• Management and leadership
• Strategic controlling
• Business-to-business marketing

Main areas of teaching

• Controlling and Managerial Accounting
• Instruments of Controlling
• Cost Accounting and Performance Measurement

Research activities

• Management accounting/ Controlling and (social) web-based technologies
• Strategic development and performance management
• Interdisciplinary research about management in the light of digitalization

Practical focus areas

• Business management
• Strategy, performance measurement and monitoring
• Business-to-business marketing

Publications

Faustino Bauer, M.: “Social Media als Herausforderung und Chance für das Risikomanagement: Risikoarten und Vorgehensmodell“, in: ZFRC, Zeitschrift für Risk, Fraud & Compliance, Vol. 4/16, p. 125-129, June 2016.

Faustino Bauer, M.: “Ihre Antwort auf Social Media und Clouds.” in: Controlling & Management Review: Sonderheft IT 1/2014, p. 58–65.

Faustino Bauer, M. et al.: “Leitfaden Social Media und Competitive Intelligence”, Deutsches Competitive Intelligence Forum, Berlin, 2013

Biel, A. / Faustino Bauer, M.:"Social Media reif für Controlling?" Interview in: Controller Magazin 37. Vol., Nov. 2012, Iss. 6, p. 4-11.