Melike Demirbağ-Kaplan

Melike Demirbag-Kaplan is Professor of Business at VICTORIA | International University of Applied Sciences (formerly HWTK) in Berlin, Germany. Prior to this position, she held professorship positions at Izmir University of Economics and Yasar University in Turkey. In 2014, she was a visiting researcher at Schulich School of Business, York University, Canada. Her research interests include brand management, anti-consumption, and consumer behavior in developing markets. Her published work appeared in peer-reviewed journals and books, including European Journal of Marketing, Service Industries Journal, Journal of Brand Management, Journal of Marketing Education, Convergence, and Journal of Public Health Policy among others.

Her academic experience is complemented by several years of industry experience, particularly in marketing and business development, as well as brand consultancy practice.

Companies

• Professor of Business, with specialization in Marketing VICTORIA | International University of Applied Sciences (2018)
• Associate Professor Of Marketing Yaşar Üniversitesi (Yaşar University) (2017 — 2021)
• Dean, Graduate School of Business Izmir University of Economics (2016 — 2017)
• Associate Professor of Marketing Izmir University of Economics (2012 — 2017)
• Department Head, Business Administration Izmir University of Economics (2015 — 2016)
• Visiting Researcher Schulich School of Business (2014 — 2015)
• Assistant Professor of Marketing Izmir University of Economics (2007 — 2011)
• Research And Teaching Assistant Izmir University of Economics (2003 — 2007)
• Marketing Specialist Osmanlı Bankası (2000 — 2001)

Education

• Bachelor of Arts (B.A.) Boğaziçi University (1996 — 2000)
• Istanbul University (2015 — 2023)
• Master of Business Administration (MBA) İzmir Ekonomi Üniversitesi (2003 — 2004)
• Doctor of Philosophy (PhD) İzmir Ekonomi Üniversitesi (2005 — 2007)
• Karşıyaka Anadolu Lisesi (1989 — 1996)