Megan Hunter

Megan Hunter’s research focuses on how firms and consumers strategically use information. Her research interests include quantitative marketing, structural industrial organization, and digitization. Professor Hunter holds a Ph.D. from the Stanford Graduate School of Business. Prior to her doctoral studies, she worked at the Federal Reserve Bank of New York.

RESEARCH INTERESTS

• quantitative marketing; empirical industrial organization; economics of information; consumer decision-making; consumer habit; reviews/word-of-mouth; consumer finance; and digitization.

EXPERTISE

• Behavioral finance
• Big Data Analytics
• Consumer Behavior
• Decision Making Decision Sciences
• Digital Platforms and Business Strategy
• Household finance
• Marketing Science
• Pricing
• Strategy
• Technology and Marketing

Education

• Doctor of Philosophy (PhD) Stanford University Graduate School of Business (2015 — 2020)
• A.M. Harvard University (2011 — 2012)
• B.A. Pomona College (2006 — 2010)
• PV High
• PVIS

PUBLICATIONS

• Fong, Jessica and Megan Hunter, “Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance,” forthcoming at Marketing Science