Mauricio Schonenberger
Professor - Business Innovation MBA
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Biography
Mauricio Schonenberger has more than 16 years of experience, leading teams in both large organizations and small enterprises. Experience across different industry sectors with a focus on fast moving consumer goods, e-commerce and retail. Proven ability to help organizations navigate through change without losing focus on consumers (online education market entry in the UK, acquisitions and price wars in the Australian alcoholic beverage market, regulatory changes in European tobacco markets, Petcare e-commerce development in Brazil). Global perspective through experience in both developing (South America, Central America, Northern & Southern Africa) and developed (Europe, USA and Asia) markets
More than twenty years of experience, leading teams in both large multinationals and startups. Key expertise areas include General / Business Unit Management, Corporate Strategy, M&A, Business Development, Sales, Marketing, e-commerce, Revenue Management, S&OP, and Analytics & Insights.
Experience across different industry sectors with a focus on consumer goods in both B2C and B2B.
Proven ability to: • Lead Strategy development and implementation in complex and volatile environments (BU Head Mars Food Brazil)
• Identify business opportunities though data and insights and move fast to implementation (launch of a new rice category in Brazil)
• Assemble high performance teams (South America Business Development Team Bridgestone)
• Help organizations navigate through change without losing focus on consumers (Petcare e-commerce development in Brazil, online education market entry in the UK, acquisitions and price wars in the Australian alcoholic beverage market)
Global perspective through experience in both developing (South America, Central America, Northern & Southern Africa) and developed (Europe, USA and Asia) markets.
Founder and former CEO of IKWA, chosen as one of the top 5 Brazilian internet start-ups by revista exame in 2008.
MBA professor at FIAP in Strategy and Future Thinking.
Advisor and council member for Motriz Empresa Junior at UNICAMP.
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