Maud Tixier
Emeritus Professor, Communications Department at ESSEC
Biography
ESSEC
Education
Doctorat en sciences de l''information et de la communication, CELSA, Université Paris IV-Sorbonne (1989).ENS St Cloud (1967 à 1969).
Research Areas
Areas
Corporate communication, executive eurosearch and mobility, cross-cultural communication, advertisement copy-writing
Sectors
medias, advertising...
On-going Projects
How could ecotourism and solidarity/pro-poor tourism be part of a genuine sustainable tourism project. Two protected areas are covered: desert zones and small islands and small islands developping states
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