Matthew Murphy

Matt Murphy is a manager of marketing science at Annalect, where he leads the development of web-based applications to provide front-end for attribution modeling and optimization of media spend using R Shiny, Docker and AWS EC2. He also leads multichannel and cross-device attribution engagements for a range of Fortune 100 companies. At Annalect, he created an internal R code library for performing multichannel attribution modeling, automated processing of 1TB+ log files and clickstream data with Apache Spark and R, and created data pipeline and R scripts to automate the construction of hierarchical topic models from clickstream data. He also manages and mentors new entry-level analysts to Annalect on R programming and statistical theory. His prior work has entailed serving as senior analyst of academic programs and finance in the office of the provost at Fordham University, program manager of the IBM Global Team at Ogilvy & Mather, and data analyst at Stroz Friedberg (an Aon Company).

He earned his MS in Applied Statistics and Decision-Making from the Gabelli School.

Education

• Bachelor of Arts (B.A.) Lehigh University
• Master of Science (M.S.) Fordham University

Companies

• Sr. Director, Innovation & Advanced Analytics Annalect (2022)
• Adjunct Professor, Statistics & Strategy Fordham Gabelli School of Business (2018)
• Director, Innovation & Advanced Analytics Annalect (2021 — 2022)
• Director, Marketing Science Annalect (2020 — 2021)
• Associate Director, Marketing Science Annalect (2019 — 2020)
• Manager, Marketing Science Annalect (2017 — 2019)
• Sr. Data Scientist, Office of the Provost Fordham University (2014 — 2017)
• Enrollment & Analytics Manager Fordham University (2011 — 2014)
• Program Manager Ogilvy & Mather (2010 — 2011)