Matthew Katz

Undergraduate Program Director & Associate Professor Sport Management at University of Massachusetts Amherst

Schools

  • University of Massachusetts Amherst

Links

Biography

University of Massachusetts Amherst

Education

PhD Sport Management, University of Texas at Austin, 2014 MS Sport Management, Louisiana State University, 2011 BA History and Economics, Muhlenberg College, 2009

Academic Appointments

Assistant Professor of Sport Management, University of Massachusetts Amherst, 9/15 - Present Assistant Professor of Sport Leadership and Management, Miami University, 7/14 - 7/15

Research Interests

  • Sport Consumer Behavior
  • Sport History
  • Social Network Analysis

Teaching Interests

  • Sport Analytics
  • Sport Marketing
  • Sport History

Recent Honors & Awards

North American Society for Sport Management Research Fellow, 2018 Isenberg Teaching Excellence Award , 2019

Selected Publications

Katz, M., & Heere, B. (2015). Empowerment within Brand Communities: Overcoming the Achilles' Heel of Scale-Free Networks. Sport Management Review, 18, 370-383.

Katz, M., & Seifried, C. S. (2014). And Then There Were Three: The NCAA's Struggle for Reorganization and the Emergence of Division III Athletics. Sport History Review, 45, 145-170.

Katz, M., & Heere, B. (2013). Leaders and Followers: An Exploration of the Notion of Scale-Free Networks within a New Brand Community. Journal of Sport Management, 27, 271-287.

Katz, M., Baker III, T. A., & Hui, D. (2019). Team Identity, Club Identity, and Fan Relationships: A Brand Community Network Analysis of a Soccer Fan Club. Journal of Sport Management

Katz, M., Heere, B., & Melton, E. N. (2019). Predicting Fan Behavior through Egocentric Network Analysis: Examining Season Ticket Holder Renewal. Journal of Sport Management

Katz, M., Ward, R. M., & Heere, B. (2018). Explaining Attendance through the Brand Community Triad: Integrating Network Theory and Team Identification. Sport Management Review, 21, 176-188.

Katz, M., Walker, N. A., & Hindman, L. C. (2018). Gendered Leadership Networks in the NCAA: Analyzing Affiliation Networks of Senior Woman Administrators and Athletic Directors. Journal of Sport Management, 32, 135-149.

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