Matthew Godfrey
Assistant Professor Marketing at University of Massachusetts Amherst
Schools
- University of Massachusetts Amherst
Links
Biography
University of Massachusetts Amherst
Education
PhD, Marketing (major) & Sociology (minor), University of Arizona, 2019
Academic Appointments
Assistant Professor of Marketing, Isenberg School of Management, UMass Amherst, 2019-Present
Research Interests
- Sociocultural aspects of consumer behavior
- Consumer service experiences
- Space and place
- Services marketing
- Retail servicescape design
- Corporate sustainability and social responsibility
Teaching Interests
- Customer insights and consumer experience
- Customer insights and consumer experience
- Qualitative research methods
- Services marketing
- Retail management
- Consumer behavior
- Advertising and marketing communications
Recent Honors & Awards
Doctoral Fellowship, Social Sciences and Humanities Research Council of Canada (SSHRC), 2016-2019 University Fellow, University of Arizona, 2014-2015 MAP Whitepaper Research Grant Recipient (with Melanie Wallendorf), University of Arizona Economic and Business Research Center, 2016 Doctoral Fellow, AMA-Sheth Consortium, 2018
Read about executive education
Other experts
Looking for an expert?
Contact us and we'll find the best option for you.