Matthew Damsel

Matthew is a world-renowned expert in emerging technologies and their application to the creative industries. A specialist in immersive technologies (XR/MR/AR/VR), he and his team are building pathways for a truly digitized world. Named as a ‘fashion-tech trailblazer’ by Draper’s and a ‘pioneer and a visionary’ by Wired, Matthew has delivered groundbreaking experiences and a stunning range of projects that have captured the imagination of both the fashion and technology industries, including what Forbes described as ‘the first example of truly beautiful wearable tech’. Most recently, he worked alongside Lucasfilm's immersive entertainment division ILMxLAB to bring their new performance-driven augmentation technology, LIVECGX, to London Fashion Week. A regular speaker at technology conferences, Matthew can usually be found on stage talking about the convergence of fashion and tech as well as updating on his latest projects. Matthew has presented at Internet of Things Summit, Wearables Europe Berlin, Web Summit,South Summit,Unbound Digital, Dubai Fashion Forward, Wearable Technology Show, DigitalK, Fifteen Seconds, London Technology Week, SXSW, The Virtual Reality Show, Decoded Fashion, Millennial 20/20, Innovation Fashion Summit Madrid, Arab Luxury World, World Retail Congress, V&A's Future Series, Tech. and Wired Retail. Matthew is currently working on the DeFine Project, a European Commission funded initiative aimed at growing the fashion technology sector across Europe. He is also heading up the innovation strand of London College of Fashion's ambitious Fashion District project which aims to position East London as the world's leading hub for fashion technology. Matthew sits on the advisory boards of The Centre for Fashion Enterprise (CFE), Stockholm Fashion Tech Talks and the Independent Fashion Advisory Board (IFAB).