Martin Lindstrom

Branding & Culture Expert, NYT Bestselling Author.

Biography

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Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading branding & culture transformation firm, operating across five continents and in more than 30 countries serving who’s who of Fortune 100 companies.

Martin has been featured as one of the world’s top 50 business thinkers for eight years running by the prestigious Thinkers50 list. TIME Magazine has named Martin one of the “World’s 100 Most Influential People.” December 2021 he was selected the #1 LinkedIn Top Voice US Influencer.

He has delivered keynote addresses to Google, Kraft Heinz, Disney, Amazon, LEGO, Unilever, Hallmark, Adobe, UBER, Mattel, the World Business Forum (WOBI) and the World Economic Forum.

Martin is a New York Times and Wall Street Journal best-selling author of eight books translated into 60 languages. He’s coined such terms as neuromarketing, sensory marketing, small data, and contextual marketing. Lindstrom’s writing has appeared in all major US publications, he is currently a columnist for Financial Times and Management Today.

The Wall Street Journal praised his book Brand Sense as “one of the five best marketing books ever published” and called his book Small Data “revolutionary.” TIME called his book Buyology “a breakthrough in branding,” and the Economist and Financial Times named his latest book, The Ministry of Common Sense, one of the top books of 2021.

Martin has made more than 20 appearances on NBC’s TODAY show, as well as appearances in Morgan Spurlock’s movie The Greatest Movie Ever Sold and multiple appearances on America’s Next Top Model. He is the host of Chief Executive Magazine’s M&M show – co-hosted with Marshall Goldsmith – and the ‘soon-to-air’ NEWSWEEK Show co-anchored with legendary Liza Donnelly, the house cartoonist for CBS, the Oscars, and the Emmys.

For regular insights, subscribe to Martin’s LinkedIn newsletter by going to this article: I’ll get back to you, my dear friend. | LinkedIn and click the "subscribe" button.

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