Marta Pizzetti

Marta Pizzetti is Assistant Professor at EMLyon Business School (Lyon, France). She teaches courses on marketing at the bachelor and master level. She received her PhD at Usi in 2016, where she also worked as Post Doc researcher from 2017 to 2019 conducting a project on greenwashing. She has also teaching experience in marketing related courses at the master and bachelor level at Bocconi University (Milan, Italy), IULM University (Milan, Italy) and Franklin University (Sorengo, Switzerland).

Her research interests deal with corporate hypocrisy and misbehavior (e.g. brand transgressions, greenwashing), ethical and sustainable consumption and consumer well-being. She published on International Journal of Research in Marketing, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Marketing, Journal of Communication Management, Ethics & Behavior, Journal of Service Management, and Qualitative Market Research.

Education

• ICPSR Summer Program University of Michigan (2012 — 2012)
• Università Cattolica del Sacro Cuore (2002 — 2007)
• Diploma superiore Liceo Classico A. Volta (1997 — 2002)

Companies

• Assistant Professor Of Marketing emlyon business school (2021)
• Assistant Professor of Marketing Toulouse Business School (2019 — 2021)
• Post Doc Researcher & Lecturer USI Università della Svizzera italiana (2017 — 2019)
• Affiliate Lecturer Università Bocconi (2017 — 2019)
• Adjunct Professor Franklin University Switzerland (2016 — 2019)
• Teaching Assistant Università Bocconi (2016 — 2017)
• PhD Student and Research Assistant USI Università della Svizzera italiana (2012 — 2016)
• Visiting Ph.D. Student Technische Universität München (2015 — 2016)
• Researcher CERMES Bocconi University (2011 — 2012)

Skills

• Consumer Behaviour
• Analysis
• Marketing Communications

Other

Statistics, Marketing, SPSS, Marketing Research, Research, Qualitative Research