Marlize Terblanche-Smit

Marlize Terblanche-Smit has held the position of professor at the University of Stellenbosch Business School since 1 July 2019. Marlize joined the Business School in 2013, where she mainly lectures MBA students in Strategic Marketing and Branding. She held the position of head of the MBA programme from 2014 to 2016. She is a skilled business professional with more than 25 years’ experience. She has served in senior and executive management positions in industry and senior leadership positions in academia. She consults as a strategic marketing practitioner and her industry experience includes the position of managing director of a strategic marketing consulting company and group marketing executive and general marketing manager of a global fast-moving consumer goods company in South Africa. She has supervised over 80 master’s and four PhD candidates, has published more than 40 articles in accredited journals and peer-reviewed international conference proceedings and six peer-reviewed chapters in books. Her research interests include branding, marketing communication and consumer behaviour. Marlize has a daughter, Manesha (25), and a son, Calldo (19).