Mark McNeilly
Professor of the Practice of Marketing at Kenan-Flagler Business School
Biography
Kenan-Flagler Business School
Mark McNeilly teaches in the areas of marketing and organizational behavior in the full-time MBA and online MBA@UNC programs. He serves as a faculty advisor for the STAR program and executive coach in the Leadership program
Professor McNeilly served as a global marketing executive and has several years of experience with both IBM and Lenovo in the IT industry. His business background includes branding, strategy, marketing, market intelligence, management, manufacturing and personnel.
He is the author of a popular strategy book based on Sun Tzu’s “Art of War” titled “Sun Tzu and the Art of Business: Six Strategic Principles for Managers” as well as “George Washington and the Art of Business: Leadership Principles of America’s First Commander-in-Chief,” both from Oxford University Press.
Professor McNeilly has presented his views on strategy and marketing to corporations, business people in the U.S., Europe and Asia as well as the U.S. Air Force Command and Staff College. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC’s “Power Lunch” and other TV and radio programs. He appeared on a History Channel Special on Sun Tzu’s “Art of War.” He has been an expert blogger for Fast Company.
Professor McNeilly received his MBA with honors from the University of Minnesota and his BS in finance from the University of Wisconsin-LaCrosse.
Areas of Expertise
- Branding
- Marketing
Videos
Marketing expert Mark McNeilly discusses challenges linked to 'rebranding' the GOP
UNC-CH business lecturer Mark McNeilly discusses MBA@UNC
UNC-CH lecturer Mark McNeilly discusses future of online business education
Bringing Courses to Life Online: Mark McNeilly, UNC Kenan-Flagler
Read about executive education
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