Marina Puzakova
Assistant Professor of Marketing at The College of Business and Economics at Lehigh University
Schools
- The College of Business and Economics at Lehigh University
Links
Biography
The College of Business and Economics at Lehigh University
Marina’s research interests are in branding strategies, brand anthropomorphization, and negative brand performance. Specifically, she examines consumers’ attributions and brand inferences, consumer-brand relationships, and the impact of different brand positioning strategies on brand performance and consumer responses to marketing communications. Marina has published in journals such as the Journal of Marketing, International Journal of Research in Marketing, Journal of Advertising, Journal of Business Research, International Journal of Advertising, and Journal of Marketing Theory and Practice. Her dissertation was selected as a Runner-Up for the Mary Kay Dissertation Competition sponsored by the Academy of Marketing Science. She is an Editorial Board Member at Journal of Advertising and International Journal of Advertising. In 2017, Marina received the Lehigh University Early Career Reward for Distinguished Teaching.
Educaion
Voronezh State Technical University, Russia, B.S.
Drexel University, Ph.D.
Research Interests
Branding positioning strategies; brand inference; anthropomorphization
Negative brand performance
International and cross-cultural branding
Read about executive education
Other experts
Peter Thompson
Peter Thompson joined Scheller in 2014. Prior to joining Scheller he served on the faculty at Emory, Florida International, Carnegie Mellon, and the University of Houston. Peter’s research, which includes both theoretical and empirical work, has covered a variety of fields, including endogenous ...
Sriram Somanchi
Sriram Somanchi is an Assistant Professor of Business Analytics at Mendoza College of Business. His research focuses on bridging the gap between machine learning and social science problems. His interests include developing computationally efficient statistical machine learning algorithms for pat...
Panos Desyllas
Education B.Sc. UCL Ph.D University of Cambridge University of Oxford Companies Reader/Associate Professor of Strategy University of Bath School of Management (2018) Senior Lecturer (Associate Professor) and PhD Director University of Bath School of Management (2013 — 2018) Lecturer [Ass...
Looking for an expert?
Contact us and we'll find the best option for you.