Maria von Scheel-Plessen

Maria is a passionate speaker and digital enthusiast.

As Director EMEA Maria oversees media, advertising and performance e-commerce at Gucci in 37 markets building the strategic framework and direction for the region.

Previously Maria held the position of Global Head of Media & Advertising at Montblanc for 4 years where she oversaw the global media and advertisement strategy for 22 markets across all online and offline channels, dedicated to digitally transforming the luxury maison while enabling a seamless user journey, omnichannel setup, attribution modelling to track offline purchases related to Marketing investments to bring transparency into the full Marketing funnel. At Amazon Maria was responsible for the Marketing and Communications strategy for premium brands on Amazon across Germany, Italy and Spain. She managed strategic market initiatives, global promotions e.g. Cyber Week or Prime Day to improve the business while managing external partners, the Amazon Media Group relations and internal stakeholders.

Maria is an alumni of the London School of Economics and Rocket Internet where she worked as Head of Communications for Southeast Asia at Zalora (Asian Zalando), driving the business and all brand relations across 7 markets. Maria is very passionate about the digitization across various industries - from start-ups to luxury maisons with a unique growth mindset. She has strong expertise in digital and offline Marketing, digital transformation as well as B2B and B2C consumer Marketing and management.