Marcus Schögel

Marcus Schögel is associate professor of business administration with special focus on marketing at the University of St.Gallen (HSG) and director of the Institute of Marketing (IfM-HSG).

Academic education Marcus Schögel

Prof. Schögel studied at the TU Berlin and at the Free University of Berlin (Germany). He completed his doctoral degree as well as his habilitation at the University of St.Gallen.

Research focus and publications Marcus Schögel

His research focuses on the fields of strategic marketing, distribution, channel management, marketing innovation, and interactive media marketing. Prof. Schögel has also done research on current issues in marketing management and customer orientation and has completed several projects to these topics in cooperation with partner companies such as BMW, Henkel, Microsoft, McKinsey & Company, Sony, TUI, SAP, Microsoft, PriceWaterhouseCoopers, Swisslife, Zurich or Hilcona.

Prof. Schögel published more than 100 papers, articles and books covering topics such as strategic marketing, distribution and management of marketing innovations. Among the most important are: Innovation Driven Marketing, Interaktives Marketing, Management von Mehrkanalsystemen, Customer Relationship Management im Electronic Commerce und Principles of Channel Management.

Prof. Schögel is a member of the editorial board of the Journal of Organizational Virtualness and of the board of review of EM-Electronic. He is also co-editor of the academic journal “Marketing Review St.Gallen”.