Marco Mancini

Dr. Marco Mancini holds the position of Head of Neuromarketing Lab in BrainSigns, a spin-off of the Sapienza University of Rome known worldwide for the numerous scientific publications in the Neuromarketing area and for Neuromarketing applications in the business world. Since 2021 Dr. Mancini has been Professor of Neuromarketing and Consumer Behavior (Master's Degree in Economics and International Management) at the University of International Studies in Rome (UNINT).

During the academic years 2018/2019, 2019/2020, 2020/2021, Dr. Mancini was Professor of Neuromarketing (Master's Degree in Marketing) at the University of Bari Aldo Moro (UNIBA). Over the years, Dr. Mancini has developed the research protocol adopted by the company for testing websites and applications through the use of EEG, Eye tracker, GSR and ECG with the support of advanced usability software.

Dr. Mancini is one of the pioneers in Italy for the use of Virtual Reality in combination with Neuromarketing techniques, for the evaluation of products, packages and environments. His experience is focused on the analysis of cognitive and emotional variables starting from biometric surveys, in order to explore the perceptions of individuals and provide the client company with "insights" that cannot be obtained through traditional research methods.

In recent years, Dr. Mancini has worked on numerous neuromarketing researches in the digital area (websites, apps and virtual reality), customer experience and advertising on behalf of large companies such as TIM, BNL, UNHCR, Poste Italiane and State Railways.