Malcolm Allen
at Schulich Executive Learning Centre
Schools
- Schulich Executive Learning Centre
Links
Biography
Schulich Executive Learning Centre
Biography
Malcolm is one of the world’s top Place Branding experts. Based in the UK, he advises entire countries, major cities and tourist destinations around the globe to increase their market positioning and brand exposure – including projects in Canada, Australia, Ecuador, Botswana, Taipei, Ireland and England’s London Bridge. A qualified town planner and urban economist, Malcolm is the founder of Placematters. He works with stakeholders including governments, real estate developers, regeneration agencies,towns, and regions to enable them to create integrated brand strategies for their places that drive higher revenue. Malcolm is a sought after instructor, giving the keynote address on “Experience Masterplanning” global conference on destination marketing at Cardiff Metropolitan University in Wales in December 2012.
Areas of Interest
- Marketing
Read about executive education
Other experts
Avi Reichental
Avi Reichental is an experienced corporate manager who has been the President and Chief Executive Officer of 3D Systems (NYSE: DDD) since September 2003. He holds 25 U.S. patents. Under Avi leadership, 3D Systems has expanded its business model from a supplier of 3D printers to a provider of end...
Popular Courses
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Looking for an expert?
Contact us and we'll find the best option for you.