Mahabubur Rahman

Teaching

• Strategic Marketing
• Global Marketing Strategy
• Global Marketing Management
• Strategic Brand Management

Qualifications

• Doctor of Philosophy in Marketing, Smurfit Graduate Business School, University College Dublin, Republic of Ireland,
• Master of Science in Marketing, Umea School of Business, Umea University, Sweden,
• Masters of Bank Management, Bangladesh Institute of Bank Management, Bangladesh
• Bachelor of Social Science, University of Dhaka, Bangladesh

Honours/Awards

• Journal of Advertising Research, Best paper award, 2017
• Donald Shawver Branding Strategy and Research Best Paper Award, Marketing Management Association Conference, Chicago, USA 2020

Member of Advisory/Editorial Board

• Journal of Business Research
• Journal of Research in Interactive Marketing
• International Journal of Bank Marketing
• Corporate Reputation Review

Research Interests

• Marketing strategy and firm performance
• Efficiency and productivity in the context of Marketing
• Branding strategy and company performance
• Marketing in the context of Mergers & Acquisitions

Work Experience

Academic

• Associate Professor, Marketing Academic Area, Rennes School of Business (September 2019 – Present)
• Assistant Professor, Marketing Academic Area, Rennes School of Business (September 2015 – August 2019)
• University College Dublin, Part-time Instructor, University College Dublin, Ireland, (September 2012 – May 2015)
• RMIT International University, Lecturer, (Offshore campus of RMIT, Australia), Vietnam, (June 2011 – August 2012)

Intellectual contributions

Refereed Articles – Discipline-Based Scholarship

• Faroque, A.R., Ahmed, F.U., Rahman, M. et al. (2023) Exploring the individual and joint effects of founders’ and managers’ experiential knowledge on international opportunity identification. Asian Business Management. https://doi.org/10.1057/s41291-022-00204-3
• Rahman, M., Jang, S., & Ahmed, S. (2023). How does selling capability impact firm value? The moderating role of relative strategic emphasis, market volatility and technological volatility. British Journal of Management. https://doi.org/10.1111/1467-8551.12659 (In press).
• Rahman, M. (2023). The virtuous circle between green product innovation and performance: The role of financial constraint and corporate brand. Journal of Business Research, 154, 113296.
• Faroque, A., Torkkeli, L., Sultana, H., Rahman, M. (2022). Network exploration and exploitation capabilities and foreign market knowledge: The enabling and disenabling boundary conditions for international performance. Industrial Marketing Management. 101. 258-271, https://authors.elsevier.com/sd/article/S0019-8501(21)00255-8
• Rahman, M., Faroque, A., Sakka, G., Ahmed, Z.U. (2022). Impact of Negative Customer Engagement on Market-Based Assets and Financial Performance. Journal of Business Research, 138, 422-435.
• Faroque, A., Kuivalainen, O., Ahmed, J. U., Rahman, M., Roy, H., Ali, Y., Mostafiz, M. I. (2022) Performance implications of export assistance: The mediating role of export entrepreneurship. International Marketing Review, (In-press).
• Faroque, A., Sultana, H., Ahmed, J., Ahmed, F., Rahman, M. (2022) The standalone and resource-bundling effects of government and nongovernment institutional support on early internationalizing firms’ performance. Critical Perspectives on International Business, (In-press)
• Aziz, S., Rahman, M., Hussain, D., & Nguyen, D. K. (2021) Does corporate environmentalism affect firm insolvency risk? the role of market power and competitive intensity. Ecological Economics. Volume 189, 107182
• Rahman, M., Rodríguez-Serrano, M.A., Hughes, M. (2020) Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions. British Journal of Management, https://doi.org/10.1111/1467-8551.12432
• Rahman, M. (2020) Dynamic Marketing Productivity and Firm intangible value: Insights from Airlines Industry, Journal of Marketing Theory and Practice, (In-press)
• Rahman, M., Lambkin, M. and Shams, R. (2020) Cross-border mergers and acquisitions: impact on marketing capability and firm performance, Journal of General Management, (In-press)
• Rahman, M., Aziz, S., Hughes, M. (2020) The product-market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter. Business Strategy and the Environment 2020; 1–18. DOI: 10.1002/bse.2484
• Rahman, M., Serrano, M. R., and Lambkin, M. (2020) Advertising efficiency and profitability: Evidence from the pharmaceutical industry, Industrial Marketing Management, In-press
• Rahman, M., Rodríguez-Serrano, M.A., Lambkin, M. 2019. Brand equity and firm performance: the complementary role of corporate social responsibility, Journal of Brand management, Volume 26, Issue 6, November 2019, pp. 691-704
• Rahman, M., Serrano, M. R., and Lambkin, M. (2018) Brand management efficiency and firm value: An integrated resource-based view and signalling theory perspective, Industrial Marketing Management, 72, 112-126
• Rahman, M., Serrano, M. R., and Lambkin, M. (2017) Corporate Social Responsibility And Marketing Performance: The Moderating Role of Advertising Intensity, Journal of Advertising Research, 57 (4) (JAR-2017 best paper winner)
• Rahman, M., Lambkin, M., Hussain, D. (2016) Value creation and appropriation following M&A: A data envelopment analysis, Journal of Business Research, 69 (12)
• Rahman, M., Lambkin, M. (2015) Creating or Destroying Value through Mergers and Acquisitions: A Marketing Perspective, Industrial Marketing Management, Vol 46
• Rahman, M. (2014) Differentiated brand experience in brand parity through branded branding strategy, Journal of Strategic Marketing, Vol. 22, Issue 7

Refereed Proceedings – Discipline-Based Scholarship

• RAHMAN, Mahabubur and M. Ángeles Rodríguez-Serrano. Advertising as a source of competitive advantage for industrial firms: An empirical investigation. In: Marketing Management Association, Chicago, United States of America, March 2019
• Rahman, M., Serrano, M. R. (2018) Does brand value affect firm value? A panel data analysis. Marketing Management Association (MMA), Chicago, USA
• Rahman, M., (2018), Do Emerging Market Firms Benefit from Acquisitions? A Marketing Perspective, 4th Academy of Business and Emerging Markets conference, Manila, Philippines
• Rahman, M. and Lambkin, (2017) M. Cross-border M&A: Implications for marketing capability. Academy of Marketing Science (AMS), San Diego, California, USA
• Rahman, M. (2017) Redeployment of brand assets following M&A by emerging market firms. The 10th annual Euromed academy of business (EMAB) conference, Rome, Italy
• Rahman, M., Serrano, M. R., Lambkin, M. (2016) Corporate social responsibility (CSR) and marketing performance: role of commitment to the customer relationship Academy of Marketing Science (AMS), Florida, USA
• Rahman, M., Lambkin, M. (2015) Measuring marketing efficiency in Mergers and Acquisitions (M&A): A Data Envelopment Analysis (DEA) approach, Academy of Marketing Science (AMS), Denver, Colorado, USA
• Rahman, M., Lambkin, M. (2014) Re-engineering brand portfolio following mergers and acquisitions (M&A): A conceptual framework, Academy of Marketing Science (AMS), Indianapolis, USA, 2014
• Rahman, M., Lambkin, M. (2014) Do Mergers and acquisitions lead to brand portfolio Re-engineering? British Academy of Management (BAM), Belfast, United Kingdom, 2014
• Rahman, M., Lambkin, M. (2013) A Marketing model for investigation of post-merger performance, Irish Academy of Management (IAM), Waterford, Ireland, 2013
• Rahman, M., Lambkin, M. (2013) Horizontal Mergers and Acquisitions: how winners and losers differ: A Marketing perspective, Euromed Academy of Business, Estoril, Portugal, 2013

Presentations of Refereed Papers

International

• Rahman, Mahabubur. Performance implications of corporate environmentalism: An empirical investigation. Academy of Marketing Conference, Birmingham, UK, 3-7 July 2023
• Rahman, M. Does Green Product Innovation Help or Hinder Firm Performance? RISM2023 1st Research Innovations in Sustainable Marketing: A Global Virtual Symposium, Hawai, USA, 14-16 March 2023
• Mahabubur Rahman. Customer complaint behavior and access to finance: evidence from the airline industry. International Conference on Tourism and Social Research, Maldives, August 2 to 5, 2022
• Rahman, M., Anisur R Farooq. The financial contributions of environmentally friendly products: An empirical investigation. International Conference on New Trends in Management, Business and Economics. Athens, Greece, 3-5 december 2021
• Rahman, Mahabubur and M. Ángeles Rodríguez-Serrano. Advertising as a source of competitive advantage for industrial firms : An empirical investigation. In: Marketing Management Association, Chicago, United States of America, March 2019
• Rahman, Mahabubur. Do emerging market firms benefit from acquisitions? A marketing perspective. In: 4th Academy of Business and Emerging Markets Conference, Manila, Philippines, August 2018
• Rahman, Mahabubur, María Ángeles Rodríguez-Serrano. Does brand value affect firm value? A panel data analysis. In: 2018 Marketing Management Asscoiation, Chicago, United States of America, April 2018
• Rahman, Mahabubur. redeployment of brand assets following m&a by emerging market firms. In: 10th annual Euromed academy of business conference, Rome, Italy, September 2017
• Rahman, Mahabubur and Mary Lambkin. Cross-border M&A: Implications for marketing capability. In: 2017 academy of marketing science annual conference, San Diego, United States of America, May 2017
• Rahman, Mahabubur, María Ángeles Rodríguez-Serrano, and Mary Lambkin. CSR and marketing performance: role of commitment to the customer relationship. In: 2016 Academy of Marketing Science Annual Conference, Lake Buena Vista, United States of America, May 2016
• Rahman, Mahabubur and Mary Lambkin, “Measuring marketing efficiency in Mergers and Acquisitions (M&A): A Data Envelopment Analysis (DEA) approach.” Academy of Marketing Science, University of Limerick, Ireland, July 2015