Mady KEUP

A destination marketing professional with two decades of experience in business events and leisure tourism, Mady Keup worked for more than 12 years with the British Tourist Authority (now VisitBritain) in management positions in London, Madrid, Lisbon and Berlin. She holds a Diploma of Marketing by the Chartered Institute of Marketing and an MBA from Open University, UK. She currently lectures at SKEMA Business School, where she is Course Director for the MSc programme in Strategic Event and Tourism Management. Her consultancy engagements on tourism and event management have taken her all around Europe, Dubai, Tajikistan and the USA. She is a trainer for Destination Sales Training in Europe and the Middle East on behalf of Destination Marketing Association International (DMAI) and an MPI (Meeting Professionals International) accredited trainer.