Lyvie Gueret

Lyvie Gueret is in the marketing area at SKEMA Business School. She heads the Globalization academy. She is heavily involved in the development of innovative teaching and learning techniques in her marketing courses. She holds a Doctorate in Public Management and an HDR (Habilitation à Diriger des Recherches) from University Nice Sophia Antipolis. Her areas of research interest are services marketing public management.