Lynn Metcalf

Dr. Lynn Metcalf is Professor of Entrepreneurship in the Orfalea College of Business at California Polytechnic State University and Co-Academic Director of the Cal Poly Center for Innovation & Entrepreneurship. She has professional and academic experience in mixed-methods research and in advising early stage companies on discovery, experimentation, and validation methods. Over the past 20 years, she has worked with early-stage startups and students on product development and launch projects for numerous client companies. While on professional leave from Cal Poly, Dr. Metcalf supported strategy development and articulation at Philips, as well as new product development. She incubated and nurtured relationships with research faculty and their graduate students at major research universities in the U.S.

Dr. Metcalf’s research interests are broad and include business decision-making, innovation and entrepreneurship, qualitative research methods, package design for marketability, and international business negotiation. Her research appears in California Management Review, European Journal of Marketing, Journal of World Business, International Journal of Cross-Cultural Management, Journal of Marketing Education, and others.

Education

• Bachelor of Arts University of Oregon
• Stanford University Graduate School of Business
• Intercultural Communication Institute

Companies

• Entrepreneurship Professor California Polytechnic State University (2016)
• Marketing Professor California Polytechnic State University (1986 — 2016)
• Marketing Department Chair and Professor California Polytechnic State University (2007 — 2015)
• Adjunct Faculty Monterey Institute of International Studies (2006 — 2013)
• University Affairs Philips (1995 — 2000)
• Visiting Professor Helsinki School of Economics (1995 — 1995)
• Visiting Professor Groupe Institut de Gestion Sociale (1990 — 1991)
• Visiting Associate Professor Thunderbird School of Global Management (1987 — 1987)
• Visiting Associate Professor Thunderbird School of Global Management (1986 — 1986)

Skills

• Leadership
• Time Management
• Fundraising

Other

Negotiation, Photoshop, Product Development, Event Planning, Social Media Marketing, Qualitative Research, Social Networking, Market Research, Entrepreneurship, Strategy, SPSS, Social Media, Higher Education, Public Speaking, Marketing Communications, Research, Teaching, Marketing Strategy, Marketing