Lydia Price

Lydia J. Price is Professor of Marketing at CEIBS.  From 2006-2012 she was Associate Dean and Director of the CEIBS MBA Programme.  Under her leadership the programme deepened its international focus and stature as well as its China expertise, rising steadily in major business school rankings as a consequence.  In 2009 she implemented a major curriculum change that strengthened the programme’s commitment to Responsible Leadership and Sustainability, including an innovative mandatory course in which students complete sustainability field projects in the China context. Several of these student projects have earned global awards and accolades from the corporate and academic communities.

Professor Price is an award winning professor of marketing with more than 20 years’ experience teaching Chinese executives and MBA students.  Her current teaching and research interests lie in the area of responsible leadership and marketing strategy. Prior to joining CEIBS, Professor Price was on the faculties of Hong Kong University of Science and Technology, and INSEAD, France. She also has been a visiting professor at New York University, Beijing University, and Catholic University of Lisbon, Portugal.  Professor Price holds a PhD in Marketing from Columbia University, an MS in Marketing Research from University of Cincinnati, and a BS in Marketing from Miami University. Dr. Price''s research appears in international journals such as Marketing Letters, Journal of Business and Economic Statistics, Journal of Economic Psychology, Multivariate Behavioral Research and Journal of International Business Studies.

Academic Degrees

• 1988 Ph.D. in Marketing, Columbia University 
• 1987 M.S. in Marketing Research, University of Cincinnati 
• 1980 B.S. in Marketing, Miami University

Research Interests

• Sustainable Business
• Greening of Markets 

Teaching Interests

• Sustainability and Responsible Leadership
• Marketing Strategy and Principles