Luca Mesa
Adjunct Professor
Expertise
Links
Biography
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After having worked in the marketing department of Unilever and Procter & Gamble, he specialized in advanced social media marketing strategies and technological innovations. Singularity University Ambassador and SingularityU Italy Investor. In those years he has reached important results with clients such as the WorldSBK Championship, Pirelli, FENDI, BULGARI, Versace, AS Roma, Italian Volleyball Federation, Francesco Totti #MioCapitano (AS Roma), Francesca Piccinini #ConLeAzzurre (most viral campaign on Twitter Italy during October 2014), Internazionali BNL d’Italia, Rio Olympic Games 2016 (CONI), Pyeongchang 2018 Winter Olympic Games (CONI), Fiorello, Enrico Brignano, Cornetto Algida, DOVE, La7 and many others.
Education
- Economia e direzione delle imprese LUISS Guido Carli University (2002 — 2007)
- Luiss Guido Carli University
Companies
- SingularityU Italy - Investor SingularityU Italy (2016)
- SingularityU Rome - Chapter Ambassador Singularity University (2016)
- Board of Director Associazione P&G alumni italia (2013)
- Founder & Social Media Strategist Social & Impact | Società Benefit (ex Publisoftweb) (2010)
- Presidente Procter&Gamble Alumni Italia 2017- 2020 Ass. Procter&Gamble Alumni Italia (2017 — 2021)
- FENDI Advisor Fendi (2015 — 2018)
- Adjunct Professor "Marketing & Social Media" John Cabot University (2013 — 2018)
- Professeur affilié | Adjunct Professor "Social Media & Sport" HEC Paris (2015 — 2015)
- Brand Manager Assistant Unilever (2008 — 2010)
Skills
- Trade marketing
- Small Business Online Marketing
- Marketing sui social media
Other
Integrated Marketing, PPC Bid Management, PPC, Strategic Planning, Start-ups, Digital Business Development, Branding, Trade Marketing, Branding Consultancy, B2B Marketing, Strategia d'impresa, Facebook, New Media Marketing, SEO, Social Networking, Branding & Identity, Marketing Management, Marketing Communications, Marketing integrato, Brand Management, Start-up, SEM, Brand management, Gestione marketing, Digital Marketing, Social networking, Marketing Strategy, Advertising, Pubblicità, Social Media Strategist, Management, Social Media, Marketing communication, Social Media Marketing, Marketing, Social media, Marketing digitale, Strategia di marketing, Social media marketing
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