Lluis Martínez Ribes

Lluis specializes in neuromarketing strategy and omni-channel strategy.

He has experience in this speciality in 25 countries, either as Associate Professor, or as consultant in intellectually significant projects.

Luis has been Visiting Professor at SDA Bocconi (Milan, Italy) and lectured at University of Edinburgh (Scotland, UK), University of Vienna (Austria), École Supérieure de Commerce of Lyon (France), Universidad Católica de Córdoba (Argentina), the Stucka University of Kharkov (Ukraine), and the Kazakhstan Institute of Management (KIMEP) in Kazakhstan. Ive also made presentations at the Goizueta Business School and at other academic institutions.

He has consulted companies such as Abbvie, Asics, Bayer, Beds-Pikolin, Bimbo, Boehringer Lilly, Camper, Cepsa, Coca-Cola, International Olympic Committee, Cuevas, Eukanuba, Euromadi, General Optica, Goodyear, Danone, Grupo Sans (Sara Lee branded apparel), Habitat furniture, Ikea, Imaginarium, Intersport, la Caixa, Marcilla, Mattel, Mercadona, Nestlé, Nutrexpa (Cola Cao), Pans & Company, Pepsico, Punto Blanco, Pyrénées, Sentosa island, Supsa, Unilever Europe, Uralita, Valentine, Viajes El Corte Inglés, among others.

Luis was one of the six finalists at the Retail Innovation Award 2009 for the project Aqui é. Winner of the City Marketing award 2004 for the best city promotion marketing plan with the Smuack Lleida project. Consultant to Supsa, the company that won the World Electronic Marketing Award (1999).

He was appointed as Expert in Retail Innovation by the European Commission (2013).

Luis has been an ESADE Faculty member since 1986, and Director of the Department of Marketing Management, The Market Team (2003-2005), as well as Director of the EMMS programme -Executive Master in Marketing and Sales- (2008-2014).