LIU Songbai

Mr. Liu is a professor and doctoral supervisor at Beijing Normal University (BNU). He is also Dean of the Zhuhai-Hong Kong-Macao Economic Research Institute at BNU (Zhuhai). He has a doctorate’s degree and also a post-doctorate’s degree in management from Vienna University of Economics and Business. During his time at BNU, he held various positions, including the curator of the Library and the first director of the MBA Center of BNU. Mr. Liu also serves as a member of the Teaching Steering Committee of BNU . In addition, he was the dean of Teaching Supervisor of School of Economics and Business Administration and the director of International Business Department at BNU (Zhuhai). Mr. Liu is engaged in international corporate strategic management, international human resource management, organizational structure and design, management consulting, financial technology (Regulatory Sandbox), business environment convenience, industrial structure transformation and upgrading. The main courses he taught include ‘Management’, ‘International Business Management’, ‘Educational Leadership’. He has published many monographs and textbooks on globalization and corporate internationalization management. For years he has attended international academic conferences held in Italy, Canada, Brazil, Mexico and many other countries and published numerous papers.

Education

• 1995 Vienna University of Economics and Business Administration, Ph.D. for Management
• 1984 Beijing Normal University, Master of Economics
• 1982 Beijing Normal University, Bachelor of Economics

Work Experience

• 1984 to date Lecturer, Associate Professor, Professor, Vice-Dean, Beijing Normal University
• 1990-1996 Lecturer, Vienna University of Economics and Business Administration
• 2001 Visiting Professor, Otto- von-Guericke-University Magdeburg in Germany
• 2003-2011 Visiting Professor, Tiffin University USA
• 2007-2008 Director, MBA Center of Beijing Normal University
• 2008-2012 Librarian, Library of Beijing Normal University
• 2013 to date- Dean, International Business School of Beijing Normal University Zhuhai
• 2013 to date Visiting Professor, City University of Macau, Master and DBA Tutor
• 2016 to date Visiting Professor, Panyapiwat Institute of Management Thailand, PhD Tutor

Research Interests

• Management, Strategic Management
• International Management
• Change Management
• Management Consulting

Courses Taught

• Management (Undergraduate)
• International Management (Undergraduate)
• Management(Graduate)
• International Management(Graduate)
• Management Consulting(Graduate)
• Research on frontier issues of Management(Graduate)
• Strategic Management(Graduate)
• Case Study of Business Administration

Professional Societies/Activities

• Executive Director, Research Institute Of Sustainable Development Zhuhai

Social Service/Work

• Board Member Of China Western Returned Scholars Association (WRSA)
• Board Member Of Beijing Returned Overseas Chinese Association

Research Projects

• The Bureau Of Zhuhai City, The Third National Economic Census Research Project: “Study Of Zhuhai City Transformation And Upgrading Of Industrial Structure Adjustment”,” Study Of Zhuhai City Development Of A New Form Of Finance”, “Study Of Zhuhai City Development Status Small And Micro Enterprises”, “Study Of Zhuhai City Development Of E-Commerce”, “Study Of Development Of Tourism”, “Study Of Development Of Cultural Industry”,2015-2016
• Changping District Development And Reform Commission, "Twelfth Five-Year Plan" Key Research Project: "A Study Of Industrial Structure For Beijing Changping District ",2010-2011