Lingling Zhang

Professor Zhang received her doctorate in Marketing from Harvard Business School in 2016. She is interested in competitive marketing strategies using empirical models. Her research focuses on platform business, business-to-business marketing, and multi-channel marketing. Her work has been published in Marketing Science. She has presented research at the INFORMS Marketing Science Conference and the Marketing Dynamics Conference. She teaches statistical programming in the MS Marketing Analytics program and marketing research in the undergraduate program.

HONORS AND AWARDS

• Allen J. Krowe Award for Teaching Excellence, 2019-2020
• Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2017-2018
• Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2016-2017
• AMA Sheth Foundation Doctoral Consortium Faculty, London Business School, 2016
• Finalist, ISBM Doctoral Dissertation Award Competition, 2016

RESEARCH

• Zhang, Lingling and Doug J. Chung. Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market. Marketing Science 39, no. 4 (July–August 2020): 687–706.

  • Feature Article at Marketing Science, October 2020
  • News coverage on Phys.org , August 2020

• Zhang, Lingling and Doug J. Chung. The Air War versus the Ground Game: An Analysis of Multi-channel Marketing in US Presidential Elections. Marketing Science 39, no. 5 (September–October 2020): 872–892.

  • News coverage on Newswire , June 2020