Linda Tuncay Zayer

About

Linda Tuncay Zayer is Associate Professor of Marketing at the Quinlan School of Business (Ph.D. University of Illinois at Urbana-Champaign, MBA University of Notre Dame, B.S. Indiana University). Her research explores gender, identity, branding and consumer behavior, with a focus on transformative consumer research. Her research has been published in the top journals in the field including Journal of Consumer Research, Journal of Retailing, Journal of Advertising, among others and funded by various non-profits. She is passionate about working with clients as part of her consulting work focused on branding and consumer insights as well as teaching what she loves- Consumer Behavior and Global Branding at Quinlan. 

Degrees

• PhD from University of Illinois at Urbana-Champaign
• MBA from University of Notre Dame
• Bachelor of Science, Marketing, Indiana University

Research Interests

Gender and identity, media representations, social media, health care services, discourse analysis, consumer culture, transformative consumer research

Professional & Community Affiliations

Offices Held in Professional Organizations

• Advisory Board Member, GENMAC, 2017- present
• Vice President of Communications, American Marketing Association, Consumer Behavior Special Interest Group, 2006 - 2016
• Treasurer, Consumer Culture Theory Consortium, 2011 - 2014