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SIM Professional Development
Managing Director Strategic Thinking. Consultant Boardroom. Coach LifeTime Master Trainer

As Edward de Bono’s official representative in Asia, Linda has been key to the popularity of the guru’s thinking techniques in Asia for the last 28 years.

In 2002, due to her phenomenal performance as a trainer, she was among only three trainers worldwide to be awarded Lifetime Certification in all of Dr de Bono’s Thinking Programs – Six Thinking Hats® System, Power of Perception™ Program, Simplicity™, Lateral Thinking™ and Six Value Medals™.

A winner of the Top Performer Award in the de Bono network for 15 successive years in the whole of Asia and Oceania, Linda was acknowledged by the renowned thinking guru as his leading trainer internationally in his website message (16 March, 1997).

She has been invited to deliver presentations to business chiefs at international conferences in Dublin, Chicago, Florida, Malta, Hong Kong, Malaysia, Thailand and Beijing. A dynamic personality, she has also appeared on business programs on television in Europe and Asia.

Linda was significantly involved in the Singapore Education Ministry’s launch of Edward de Bono’s CoRT Thinking Program in 1987.

She is also a certified Practising Management Consultant.

Program Expertise

Linda is one the first 12 persons in the world who were specially selected and trained by Dr Edward de Bono to provide training in his methods. Her subsequent success at imparting Dr de Bono’s methods led to her being appointed Master Trainer.

An excellent team builder and motivational speaker, Linda has been highlighted by Meetings and Conventions, a professional training magazine, in a feature article as one of the six most sought after speakers in the Asia Pacific.

She is also known to CEOs as an inspirational coach for personal and leadership effectiveness. Significantly, one of her coaches was the country winner of the Ernst & Young Entrepreneur of the Year Award.

Her clientele of more than 500 major corporations and organisations includes Singapore Airlines, Singapore Press Holdings, Sony, National Kidney Foundation as well as Hong Kong Monetary Authority, Swire Beverages, China Light and Power, Hong Kong Jockey Club, Prudential, Bank Negara Malaysia, Sino Land and Sino Group of Hotels, InterContinental Hong Kong, Shangri-La Group, CITIC Pacific Ltd, Dah Chong Hong Holdings, HK Securities & Futures Commission, Mandatory Provident Fund Schemes Authority, Hong Kong Hospital Authority, St. Paul’s Hospital, St. Teresa’s Hospital among many others.

Focus Industries

Linda’s experience is broad and deep, and her forte is in sales and marketing, hospitality, healthcare service and finance industries. Other diverse industries include fast-moving consumer goods, communications and media, information technology, electronics manufacturing, energy, transport and logistics, educational institutions and government agencies.

She also specializes in one-on-one CEO and management coaching.

Qualifications & Awards

Linda holds a Masters degree in Adult and Continuing Education for Lifelong Learning from the University of London. She was appointed the International Alumni Ambassador of the Institute of Education, University of London.

Apart from her regular lectures at the Singapore Institute of Management and The Hong Kong Management Association, she is also a guest speaker at The Royal London Hospital and at many keynote events.

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