Leigh McAlister

Biography

McALISTER, LEIGH M. Ed and Molly Smith Chair in Business Administration, Department of Marketing. Professor McAlister received a B.A. from the University of Oklahoma (1972) and an M.S. (1975) and a Ph.D. (1978) from Stanford University. The American Marketing Association selected her thesis as the best doctoral dissertation, 1978. The Association of Consumer Researchers and the Journal of Consumer Research selected the article from her thesis as the best article based on a doctoral dissertation, 1978. She won the 2003 O’Dell Award for the most impactful paper published in Journal of Marketing Research in 1998, the 2005 Davidson Prize for the best paper in Journal of Retailing and she was a finalist for the 2007 MSI/H. Paul Root Award for the Journal of Marketing Paper with the most impact on practice. Her research focuses on consumers’ reactions to marketing interventions and the strategic implications of those reactions. Published in Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science and Journal of Retailing, this work has been supported by Procter & Gamble, HEB Grocery Co., 3M, Motorola, Frito-Lay, Philip Morris, Pepsi, Miller, McLane Distributing, and the Marketing Science Institute. In addition to these major research programs, Professor McAlister has edited: Choice Models for Buyer Behavior, 1982; ACR Proceedings, 1992; and, in 1997, published Grocery Revolution, a book co-authored with Professor Barbara Kahn of Wharton. Professor McAlister is on editorial boards of the Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology and Marketing Letters, and served as Executive Director of the Marketing Science Institute, 2003-2005. While on the faculty of the University of Washington (1978-1981), Professor McAlister was named the outstanding teacher in the Graduate School of Business. At M.I.T. (1981-1986), she won an institute-wide teaching award. In 1987, 1988, 1989, 1992, 1996, 2001, 2002 and 2006 Professor McAlister won teaching awards at The University of Texas. She was given the CBA Award for Research Excellence in 1994, and the CBA Award for Teaching Innovation in 1996.

Professional Awards

• O''Dell Award for best article published in 1998 in Journal of Marketing Research, awarded 2003
• Davidson Prize for best article published in 2005 in Journal of Retailing

Teaching Awards

• CBA Foundation Award for Research Excellence1994
• MIT Teaching Award1985
• University of Texas ## Teaching Awards, 1987, 1988, 1989, 1992, 1996, 2001, 2002, 2006