Leif Nelson

Education
PhD, Psychology, Princeton University
MA, Psychology, Princeton University
BA, Psychology, Stanford University
Positions Held
At Haas since 2009
2014 – present, Ewald T. Grether Professor of Business Administration and Marketing, Univeresity of California, Berkeley, Haas School of Business
2010 – 2014, Associate Professor of Marketing, University of California, Berkeley, Haas School of Business
2009 – 2010, Assistant Professor, University of California, Berkeley, Haas School of Business
2007 – 2009, Assistant Professor, University of California, San Diego, Rady School of Management
2003 – 2007, Assistant Professor of Marketing, New York University, Stern School of Business
Current Research and Interests
- Human judgment and decision making - Consumer preferences and choices - Consumption experience and consumer well being

Selected Papers and Publications
- Jung, M. H., Nelson, L. D., Gneezy, A. & Gneezy, U. (in press). Paying more when paying for others.
Journal of Personality and Social Psychology. - Simonsohn, U., Nelson, L. D., & Simmons, J. P. (in press). P-Curve and effect size: Correcting for
publication bias using only significant results. Perspectives on Psychological Science. - Miguel, E. et al. (2014). Promoting transparency in social science research. Science, 343, 30-31. - “P-curve: A Key to the File Drawer“, with U. Simonsohn, P. Simmons, forthcoming, Journal of Experimental Psychology. - “Commitment and behavior change: Evidence from the field” with Baca-Motes, K., Brown, A., Gneezy, A., Keenan, E.A. Journal of Consumer Research, 39, 1070-1084. (2013) - “Correcting the past: Failures to replicate psi” with Galak, J., Leboeuf, R.A., Simmons, J.P. Journal of Personality and Social Psychology, 103, 933-948. (2012) - “Pay-what-you-want, identity and self-signaling in markets” with Gneezy, A., Gneezy U., Riener, G. Proceedings of the National Academy of Sciences. _109, 7236-7240. (2012) - “Paying to be nice: Costly prosocial behavior and consistency.” With Gneezy, A., Imas, A., Brown, A., Norton, M.I. _Management Science, _58, 179-187. (2012) - “False-positive psychology: Undisclosed flexibility in data collection and analysis allow presenting anything as significant.” with J.P. Simmons, U. Simonsohn. _Psychological Science, _22, 1359-1366 (2011) - “Intuitive biases in choice vs. estimation: Implications for the wisdom of crowds,” with J. P. Simmons, J. Galak, and S. Frederick. _Journal of Consumer Research, 38, 1-15 (2011) - “The virtues of opaque prose: How lay beliefs about fluency influence perceptions of quality,” with J. Galak. Journal of Experimental Social Psychology, 47, 250-253 (2011)

Teaching
- Marketing Research

Honors and Awards
- Winner: Cheit Outstanding Teaching Award 2013-2014 - Winner: Garwood Center Grant for Corporate Innovation (2013) - Runner Up: Journal of Consumer Research Best Paper Award (2012) - Winner: Cialdini Award for the best paper with field experimentation in social psychology (2011) - MSI Young Scholars - Scholar at Center for Advanced Study in Behavorial Science, Summer Institute