Lee Hsin Hsuan Meg
PhD in Business Administration, Marketing, Assistant Professor at ESCP Europe Business School
Schools
- ESCP Europe Business School
Links
Biography
ESCP Europe Business School
Biography
Hsin-Hsuan Meg Lee teaches, researches and advises on digital marketing with a particular focus on self-presentation and interactive communications between companies and consumers. Her works address brand communities, co-creation, corporate social responsibility, and social media strategies.
Research Interest
Topics
- Marketing
- Methods
- Brand management
- Consulting
- Corporate Social Responsibility
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