HEC Paris
Yale School of Management


HEC Paris Executive Education: Short programs and Odyssey314 Laurence Lehmann Ortega


HEC Paris
Affiliate Professor, Strategy and Business Policy

After graduating from HEC (1993), Laurence first worked as a consultant in strategy. She then joined Sup de Co Montpellier (France) as a Director of Graduate and MBA programs. Since 2009, she is an Afliate Professor at HEC Paris Strategy and Business Policy department. She is director of several corporate custom made programs at HEC Executive Education and the academic director of the Msc in Strategic Management. Since 2006, she holds a PhD in Management from the University of Aix en Provence. Her research focuses on strategic innovation, especially in incumbent ¿rms in mature and low-tech industries. In this context, she deals with business model innovation as a response to sustainable development constraints and with its consequences in multinational ¿rms, in particular the learning process and the questioning of mental schemes. Laurence co-authored Strategor, the leading strategic management textbook in France (translated into 4 languages). She has also published several articles in reviews and periodicals such as Long Range Planning and M@n@gement. She is the co-author of “Odyssey 3.14 Reinvent your business model”, an original approach combining innovation and strategy. Laurence received the 2014 and 2016 Pierre-Vernimmen-BNP-Paribas Teaching Award.


  • 2006 Doctorat en Sciences de Gestion (Ph.D. in Business Administration), IAE Aix-Marseille, France.

Academic responsibilities at HEC

  • 2010- Affiliate Professor.

External academic responsibilities

  • 1999-2009 Associate Professor, GSCM Montpellier.

Editorial activities

  • 2018- Member of Scientific Committee Business Digest.

Awards & Honors

  • 2016 Pierre Vernimmen Teaching Award, BNP Paribas and HEC Paris, category affiliate professors.
  • 2014 BNP Paribas Pierre Vernimmen Teaching Award (Affiliate Professor).
  • 2010 Prix FNEGE - ARIANE du meilleur cas PME/PMI 2010, Valtis, une innovation stratégique désarmante.

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