Lauren Grewal
Assistant Professor of Business Administration at Tuck School of Business at Dartmouth
Schools
- Tuck School of Business at Dartmouth
Links
Biography
Tuck School of Business at Dartmouth
Lauren S. Grewal is the Harvey H. Bundy III T’68 Faculty Fellow in Tuck's Marketing group. Professor Grewal’s research examines identity-based consumption, how consumers use and process digital and social media, and consumer well-being. She uses a multi-method approach of behavioral experiments, real-world data, and field studies.
CURRENT RESEARCH TOPICS
- Identity-based consumption
- Digital and social media marketing
- Consumer well-being
Education
- Doctor of Philosophy (Ph.D.) University of Pittsburgh - Joseph M. Katz Graduate School of Business (2013 — 2018)
- B.A. Brandeis University (2009 — 2013)
Read about executive education
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