Lauren Block

Lauren G. Block is the Lippert Professor of Marketing. She received her Ph.D. in marketing from Columbia University. Dr. Block’s work is primarily in areas of food well-being, health-persuasion, and perceptions of product efficacy. Her research includes how best to use marketing tools, like food labeling and product packaging, to facilitate healthier food and lifestyle decisions. Current research also focuses on understanding the product-related and contextual influences that drive consumer judgments of the efficacy of pharmacological products. Her work in these areas has been published in our field’s major journals, such as Journal of Marketing, Journal of Marketing Research and the Journal of Consumer Research.

Academic Degrees

BS, SUNY at Albany, 1984

MBA, Emory University, 1988

PhD, Columbia University, 1993

Awards

Co-Editor, The Science of Extraordinary Beliefs, Journal of the Association for Consumer Research

Associate Editor, Journal of Consumer Research

Associate Editor, Journal of Public Policy and Marketing

Guest Associate Editor, Journal of Consumer Psychology, special issue on Marketplace Morality,

Editorial Review Board Member, Journal of Consumer Research

Editorial Review Board Member, Journal of Consumer Psychology

Editorial Review Board Member, Journal of Marketing

Editorial Review Board Member, Journal of Consumer Affairs,

Editorial Review Board Member, Journal of Public Policy & Marketing

Editorial Review Board Member, Customer Needs and Solutions