Lars Winking

Sky Deutschland GmbH (Marketing Director, B2B) at Munich Business School

Schools

Munich Business School

Biography

Munich Business School

Lars Winking, MBA (Smith School of Business, University of Maryland) is the Marketing Director (B2B) at Sky Deutschland GmbH in Munich, one of Germany’s leading media companies. In this role, he is responsible for marketing Sky’s propositions to the out-of-home market in Germany and Austria, aiming at lead generation and customer retention. Lars looks back on a multi-year career in the Telecommunication, Information, Media and Electronics (TIME) industry when leading teams in Marketing, Sales and Product Management at Siemens Mobile, SonyEricsson and Sky Germany. At Munich Business School, he is a lecturer for Marketing Strategy in the MBA General Management program since 2011.

[Courses and focus]

At MBS: Lecturer for Marketing Strategy

Courses: MBA GM+

Focus: Marketing, Sales Management, CRM, Product Management, Pricing

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