Lars Ive
Research assistant, at CBS Executive
Biography
CBS Executive
Presentation
Lars Ive, 66 years old, cand merc from CBS 1977.
40 years in Danish commercial world – starting out with in market research and advertising, Danish Railroads 8 years – responsible for the IC3 project – sales and marketing manager, 9 years with Matas as CEO – then Magasin department Stores in charge for the Stores and Marketing, Gad Bookstores CEO and finally North Sails as CEO for Europe.
Several Board memberships over the years – Synoptik, Albani, VIP Restaurants, Interdan, CPH ZOO and LO Plus.
1983 first time External Lecturer at CBS – 1994 Censurer – and then 2014 back again at CBS as an External Lecturer and now Research Assistance.
Courses
Teaching marketing management at Bachelor level, advising both bachelor and candidates.
Supervision
Different MBA programs at the ISP Projects.
Read about executive education
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