Lars Grønholdt

Presentation

Lars Grønholdt holds a MSc in Economics and Business Administration and a PhD in Marketing from CBS. For eight years he was Professor at the Department of Marketing. Prior to the position at the Department of Marketing, Lars Grønholdt was Associate Professor at the Department of Theoretical Statistics, CBS, and for several years, he was appointed as Head of Department. His research has been published in scholarly journals including Journal of Advertising Research, International Journal of Advertising, International Journal of Market Research, Marketing Review, International Journal of Business Performance, Measuring Business Excellence, Total Quality Management and Business Excellence, International Journal of Quality and Social Sciences.

Lars Grønholdt''s articles have obtained more than 2,500 citations.

Academic awards
1984             The Tietgen Gold Medal, a prize for researchers in business studies.

2009             Best Paper Award: “How quality and service drive brand Equity”
                    (by Anne Martensen and Lars Grønholdt),
                    Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS),
                    Verona, Italy, 27-29 August 2009. Verona, Italy: Verona University, Lund University and
                    Linköping University, Sweden.

2014-2015    Most Read Article Award: The article “The relationship between customer satisfaction
                    and loyalty: Cross-industry differences” (by Lars Grønholdt, Anne Martensen and
                    Kai Kristensen), Total Quality Management, Vol. 11, No. 4/5/6, 2000, pp. 509-514,
                    is awarded as the most read article in the journal from publication data based on
                    full-text and pdf views.

2015             Best Reviewer Award of the Total Quality Management and Business Excellence journal
                    in the period 2010 to 2014.

2015             Best Paper Award: “The effect of received word-of-mouth on consumer emotions and
                    choice: Findings from a service industry” (by Anne Martensen and Lars Grønholdt),
                    Proceedings of the 18th QMOD International Conference on Quality and Service
                    Sciences (ICQSS), Yonsei University, Seoul, Korea, 12-14 October 2015.
                    Seoul, Korea: Yonsei University, Seoul, Korea, Lund University and
                    Linköping University, Sweden.

Primary research areas

• Relationship marketing and management, especially customer satisfaction and loyalty, and customer profitability
• Customer experience management
• Service marketing and management
• Marketing research and data analysis
• Quantitative marketing models: development and application

Courses

• Relationship Marketing (MSc, cand.merc.)
• Marketing Research (MSc, cand.merc.)
• Mediastrategi og Mediaplanlægning (MSc elective, cand. merc.-valgfag)
• Pharmaceutical Marketing Management (MSc elective)

Supervision

Master''s theses