Larry Percy
Visiting professor, at CBS Executive
Biography
CBS Executive
Presentation
After spending over 20 years with major advertising agencies, Prof. Percy left to become a consultant and to teach. He has consulted with a number of major companies such as AB InBev and Nestle, as well as with a number of U.S. government agencies, including NASA. In addition to teaching at CBS for the last 25 years, he has also had teaching appointments at a number of other business schools, including the Stockholm School of Economics and the Said Business School at the University of Oxford. Authour of over a dozen textbooks and some 100 published articles, he also has served on the Editorial Boards of a number of academic journals such as the Journal of Marketing Research. You may read more about him on his website at www.larrypercy.com.
Primary research areas
Message processing, with a particular interest in the role of emotion.
Read about executive education
Other experts
Emeritus Robert Reiner
Awards British Society of Criminology Outstanding Achievement Award (2011) Experience Keywords crime media; crime trends; crime; criminal justice; criminology; police and the media; police culture; police politics and policy; public order Research Summary For most of my career my principal ...
Popular Courses
Leading People and Teams
ESMT
Berlin, Germany
May 28
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Looking for an expert?
Contact us and we'll find the best option for you.