L. J. Shrum

L. J. Shrum is Professor of Marketing at HEC Paris. He holds a Ph.D. in Communications and a M.S. in Advertising from the University of Illinois at Urbana-Champaign, and a B.B.A. in Finance from the University of Houston. He was previously a faculty member at the University of Texas at San Antonio and at Rutgers University. He has also taught at the Wharton School at the University of Pennsylvania, has been a visiting scholar at Hong Kong University of Science and Technology, School of Business and Management, and has held visiting professor positions at the NYU Stern School of Business, Tulane University, HEC Paris, and University of Sydney.

EDUCATION

• 1992 Ph.D., University of Illinois at Urbana-Champaign - USA
• 1989 M. S., University of Illinois at Urbana-Champaign - USA
• 1986 B.B.A., University of Houston - USA

ACADEMIC APPOINTMENTS

Academic responsabilities at HEC

• 2018 - Department Head, Marketing HEC Paris
• 2013 - Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
• 2013 - Professor HEC Paris
• 2000-2000 Visiting Professor HEC Paris

External Academic Responsabilities

• 2008-2013 Chair, Department of Marketing, University of Texas at San Antonio University of Texas at San Antonio
• 2005-2013 Professor of Marketing, University of Texas at San Antonio University of Texas at San Antonio
• 2010- Visiting Professor, University of Sydney University of Sydney
• 2008- Visiting Professor, Tulane University Tulane University
• 2007- Visiting professor, Tulane UniversityTulane University
• 2002-2005 Associate Professor of Marketing, University of Texas at San Antonio University of Texas at San Antonio
• 2004- Visiting Associate Professor, Hong Kong University of Science and Technology Hong Kong University of Science and Technology
• 1998-2002 Associate Professor, Rutgers University Rutgers University
• 2001- Associate Visiting Professor, Stern School of Business Leonard N. Stern School of Business
• 1999-2000 Vice Chair, dpt of Marketing, Rutgers University Rutgers University
• 1992-1998 Assistant Professor of Marketing, Rutgers University Rutgers University

SCIENTIFIC ACTIVITIES

Membership in Academic or Professional Organisation

• President, Society for Consumer Psychology
• Association for Consumer Research
• American Academy of Advertising
• International Communication Association
• Society for Consumer Psychology
• Society for Personality and Social Psychology

Editorial activities

• 2013 Guest Associate Editor, Journal of Marketing Research
• 2012- Editorial Board Member, Journal of Consumer Research
• 2011- Member, Journal of Consumer Research Policy Board (President, 2014; Vice President, 2014)
• 2004-2008 Editorial Board Member, Journal of Broadcasting Electronic Media
• 2003- Editorial Board Member, Journal of Consumer Psychology
• 2003- Editorial Board Member, Journal of Communication
• 2003- Editorial Board Member, Human Communication Research
• 2003- Editorial Board Member, Communication Monographs
• 2001-2007 Editorial Board Member, Media Psychology