Krystal Thomas

Education
MFA, Peter Stark Producing Program, School of Cinematic Arts, USC
BSBA, Berkeley-Haas School of Business, University of California, Berkeley
Positions Held
At Haas since 2010
2010 – present, Continuing Lecturer, Haas School of Business
2006 – present, Executive Producer, Pooka Ventures
2005 – Producer, Disney
2003 – 2005, Consulting Producer, SoCal PBS
2001 – 2003, Senior Director US Marketing & Brand, Assante Sports & Entertainment
2000 – 2001, Senior Vice President, Kabel New Media US
1998 – 2000, Senior Strategist, Digital Branded Entertainment, IBM
1997 – 1998, Director of Marketing, Magnet Interactive
1995 – 1997, Analyst, Change Management, Accenture (Anderson Consulting)
 
External Service and Assignments
- Member, UC Regents Chancellor Scholarship Committee for UC Berkeley - Member, Committee of Undergraduate Scholarships and Honors - Founder, Berkeley-Haas Women’s Empowerment Day (WED) UG Conference - Mentor, Women in Cable Television (WICT) Executive Development Program - Master Course Instructor, Cable Television & Marketing Association (CTAM) - Past clients include: Scripps Networks, Glacier Water, Safeway, WD, RLJ Entertainment, Black & Sexy Television, Disney-ABC, Warner Bros. Television, BMW, Showtime Networks, Avnet, BET, Nestle, Kellogg’s, AT&T, Kaiser Permanente. - Film, Television, and Web credits available upon request

Current Research and Interests
- Branded Entertainment - Product Placement - Digital Branding & Social Media - Content Marketing - Brand Strategy - Episodic Content Development - Advertising & Media Strategy - Diversity Marketing

Selected Papers and Publications
- “Lost in Translation”, Adapt! (Solutions Press 2009)

 
Teaching
- Product Branding & Entertainment (UGBA 162A) - Business Communications (UGBA 100)

Honors and Awards
- Undergraduate Program Member of Faculty Club 6 one or more times every year since 2010 - Named to the THE ROOT 100 List of Emerging and Established Media Leaders, Univision Communications - Hedgebrook Writing Residency for Episodic Dramatic Television - National Association of Television and Production Executives (NATPE) Fellowship – Unscripted Television - Producers Guild of America, Power of Diversity Fellowship – TV Drama - International Accolades Award of Excellence – Dramatic Television Pilot - Festivals: New York Television Festival, Newport Beach Film Festival, Orlando Film Festival, Canadian International Women’s Film Festival