Kriti Bardhan Gupta

Kriti Bardhan Gupta is an Associate Professor at its Centre for Food and Agribusiness Management. After completing his M. Tech. (Agri. Engineering) from Pantnagar in 1993 and Doctorate from IIM Ahmedabad in 1998, he has earlier worked at Institutes of national and international repute like Indian Institute of Technology, Kharagpur and Indian Institute of Foreign Trade, New Delhi.

Prof. Gupta has presented several research papers in National and International seminars in India, USA, Hungary, Germany, South Africa etc. and published several of them in National and International journals. He has conducted several Executive Management Development Programmes for working executives at IIML, IIFT, IIT Kharagpur and Foreign Trade Training Center, Egypt. He has conducted several research and consultancy projects for government and private organizations in India and aborad.

His current area of interest in teaching and research include Strategic Food Marketing, Marketing Models, International Trade, and Consumer Behaviour for Food Products.

Research

Published more than 35 articles in refereed international/ national journals, conference proceedings, book chapters etc. Some important publications are:

• "A framework for Identification of Opportunities for Agribusiness and Agripreneurship in India", Journal of Management Research and Analysis, Vol 4, No. 1, 30-34, 2017.
• 'Sustainable Management of Water Scarcity in the Asia-Pacific Region Using Virtual Water Trade through Agricultural Products', Palawija, 30(3), 1-5. Centre for Alleviation of Poverty through Sustainable Agriculture, UN ESCAP, Indonesia., Dec 2013.
• "Efficiency in Agricultural Commodities Futures Markets in India: Evidence from Cointegration and Causality Tests”, Agricultural Finance Review, Vol 71(2), 162-178, 2011.
• "Water Footprint of India and Implications for International Trade of Food Products", South Asia Economic Journal, Vol. 9 (2), 419-433, 2008.
• "An Institutional Framework for Meeting International Food-Safety Market Standards from a Developing Country Perspective", Journal of Food Distribution Research, Vol. 39(1), 78-83, 2008
• "Structural Analysis and Performance of Indian Agricultural and Allied Sector in International Trade", Journal of International Business and Economics, Vol 7 (3), 35-53, 2007.

Teaching

• International Trade in Agricultural Products
• Agribusiness Project Management
• Business Research Methods
• Consumer Behaviour for Food Products and Services
• Marketing Models for Agribusiness
• Strategic Food and Agro Marketing
• International Market Research
• WTO and New Trade Regime
• Marketing Management
• International Marketing

Education

• Doctorate in Management: Fellow of IIM Ahmedabad
• M. Tech (Agri Engineering) from G.B. Pant University of Agriculture and Technology, Pantnagar.
• B. Tech (Agri. Engg.) from Rajendra Agricultural University, Pusa

Consulting

• Value Chain Analysis of Selected Agricultural Produce in U.P.
• Evaluation Study on “Flood Protection under Rural Infrastructure Development Fund
• Evaluation Study of Accelerated Irrigation Benefit Programme (AIBP)
• Issues Related to Gap between Irrigation Potential Created and Utilized
• Evaluation Study on NABARD’s Farmers’ Club Programme
• Desk Appraisal of NGOs for AIDS Control Programme
• Assessment of Social and Economic Impact of Farm-to-market-roads
• Functional Autonomy of National Sugar Institute, Kanpur
• Export Potential of Handicraft Products from U.P.
• Preparation of Perspective Plan for National Rural Employment Guarantee Scheme for Certain Districts of U.P.
• NPV Calculations for Diversion of Forest Land for Mining Purposes
• Impact Analysis of Tariff and Non-tariff Barriers on the Exports of Indian Jute Products
• WTO and Food Processing Sector
• Export Potential Survey of Orissa
• Handbook on the Guidelines and Rules pertaining to the Export of Non-conventional Energy products, services and technologies
• Export of Small Scale Products to Iran and Egypt

Awards & Honours

• Recipient of P.D. Agrawal - TCI Award for Doctoral Research in Management