Kristin Fridgeirsdottir

Dr Kristin Fridgeirsdottir’s research interests are pricing and revenue management, online advertising, retail, stochastic modelling, and queueing theory.

In addition to being Adjunct Associate Professor, she is the chairman of the board of the largest retail company in Iceland, Hagar, holds non-executive directorships at the insurance company TM and pharmaceutical distributor Distica, and serves on the board of governors at Reykjavik University. As a consultant she has worked for companies in digital media, the semiconductor industry, and private equity.

Dr Fridgeirsdottir’s research has been published in Operations Research, Manufacturing and Service Operations Management, and other leading journals.

Research interests

• Online advertising
• Retail
• Pricing and revenue management
• Stochastic modelling and queuing theory

Publications

• Cost-per-impression pricing for display advertising
  Fridgeirsdottir K; Najafi S
  Operations Research 2018 Vol 66:3 p 653-672

• Cost-per-Click Pricing for Display Advertising
  Najafi-Asadolahi S; Fridgeirsdottir K
  Manufacturing & Service Operations Management 2014 Vol 16:4 p 482-497

• Dynamic revenue management for online display advertising
  Roels G; Fridgeirsdottir K
  Journal of Revenue and Pricing Management 2009 Vol 8:5 p 452-466

• A note on convexity of the expected delay cost in single server queues
  Fridgeirsdottir K; Chiu S
  Operations Research 2005 May/June Vol 53:3 p 568-570

• Revenue management with correlated demand forecasting
  DeMiguel V; Fridgeirsdottir K; Stefanescu C; et al.
  in Proceedings of the American Statistical Association, Business and Economics Statistics Section, Alexandria, VA, 2004

• Evolving paradigm for fab revenue optimization
  Akella R; Fridgeirsdottir K; Skumanich A
  Proceedings of SPIE International Symposium on Advanced Microelectronic Manufacturing and Nanotechnologies, 2002

• Statistical methodology for yield enhancement through baseline reduction: part II, optimal sequencing
  Fridgeirsdottir K; Akella R
  Proceedings of the International Symposium on Semiconductor Manufacturing, Tokyo, 1998

• Statistical methodology for yield enhancement via baseline reduction
  Fridgeirsdottir K; Akella R; Li M et al. Proceedings of the Advanced Semiconductor Manufacturing Conference, Boston, 1998

Working papers

2008

• Revenue management for online advertising: Impatient advertisers
  Fridgeirsdottir K; Najafi-asadolahi S
  Decision Sciences Working Paper

2007

• Portfolio and capacity management of delay-based contract menus
  Fridgeirsdottir K; Akella R
  Decision Sciences Working Paper

2004

• Demand management in delay-sensitive markets
  Fridgeirsdottir K; Chiu S
  Decision Sciences Working Paper

• Note on convexity of the expected delay cost in single server queues
  Fridgeirsdottir K; Chiu S
  Decision Sciences Working Paper

• Product portfolio and capacity management: a queueing approach
  Fridgeirsdottir K; Akella R
  Decision Sciences Working Paper