Koushyar Rajavi

Research

Brand Equity and Brand Trust

Product Recalls

Streaming Services and Piracy

Education

PhD, University of North Carolina

MS, University of North Carolina

BS, University of Tehran

Biography

Koushyar Rajavi joined Scheller College of Business in 2018. He received his PhD in Marketing from Kenan-Flagler Business School, University of North Carolina. He also holds an MS in Marketing from University of North Carolina and a BS in Information Technology Engineering from University of Tehran.

Dr. Rajavi''s research primarily deals with branding topics such as brand equity and brand trust. In his research he examines the impact of marketing mix instruments on brand trust and brand equity, and the heterogeneity in such relationships across different product categories and countries. He also studies product recalls and the marketing activities that can be used to mitigate the negative consequences of such crises.

Dr. Rajavi teaches Management Analytics at the graduate level.