Kosuke Uetake

Kosuke Uetake’s research interests include quantitative marketing, industrial organization, and applied microeconomics. His current work focuses on the design of online platforms and understanding the role of asymmetric information in C2C platforms.

Kosuke's recent research also studies healthcare Big Data using machine learning techniques to tackle obesity. His research also studies mergers and industry dynamics in high-tech industries. He earned a bachelor’s degree in economics from University of Tokyo and a PhD in economics from the Northwestern University.

Research Interest

• Market Design, Information Economics, Matching, Merger & Acquisition, Pricing, Attention, Social Network

Expertise

• Advertising
• Pricing
• Platform Design
• Attention
• Big Data
• Mergers & Acquisitions
• Mechanism Design

EDUCATION

• PhD , Northwestern University, 2013
• MA , Northwestern University, 2009
• MA , University of Tokyo, 2007
• BA , University of Tokyo, 2005

SELECTED ARTICLES

Signaling in Online Credit Markets K. Kawai, K. Onishi, and K. Uetake Journal of Political Economy Forthcoming

A Structural Model of Multi-tasking Salesforce: Job Task Allocation and Incentive Plan Design M. Kim, K. Sudhir, and K. Uetake Management Science Forthcoming

Taxation and Market Power in Legal Marijuana Industry B. Hollenbeck and K. Uetake RAND Journal of Economics Volume 52 (3) 2021

Designing Context-Based Marketing: Product Recommendation Under Time Pressure K. Kawaguchi, K. Uetake, and Y. Watanabe Management Science Volume 67(9) 2021

Mergers, Innovation, and Entry/Exit Dynamics: Consolidation in the HDD Industry M. Igami and K. Uetake Review of Economic Studies Volume 87(6) 2020

Inspiration from the “Biggest Loser”: Social Interactions in a Weight Loss Program K. Uetake and N. Yang Marketing Science Volume 39 2020

When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information M. Kim, K. Sudhir, K. Uetake, and R. Canales Journal of Marketing Research 2019

Inspiration from the “Biggest Loser”: Social Interactions in a Weight Loss Program K. Uetake and N. Lang Marketing Science 2018 Forthcoming Product Recommendation under Time Pressure and Social Pressure K. Uetake, K. Kawaguchi, and Y. Watanabe Marketing Science 2018 Forthcoming

Estimating Supermodular Games Using Rationalizable Strategies K. Uetake & Y. Watanabe Advances in Econometrics 2013

A Note on Estimation of Two-Sided Matching Models K. Uetake and Y. Watanabe Economics Letters 2012